- One of the top leading mentors in the PMU industry
- Founder and Director of the international PMU university “OMG Universe” in Tallinn, Estonia
- Developer of the worldwide known technique “Cashmere” Brows
- International master teacher with over 5000 successfully graduated students worldwide and over 100 international group masterclasses given
- Author of PMU techniques different educational methods
- Speaker at over 30 international conferences and events, dedicated to the PMU industry around the world.
- Judge of international PMU championships and competitions
- Developer and producer of PMU machine, PMU needles and PMU pigments
